The much loved kitchen essential has remained a powerful symbol of domesticity for a century
and celebrated “humaneer” who advocated for aesthetically pleasing consumer products designed with the needs and wants of the general public in mind. With the Model K, the KitchenAid suddenly lookedWhile Arens’s modern silhouette was one innovation that won consumers over, another aesthetic decision tapped even deeper into trends and cemented KitchenAid as king of the countertop: the introduction of color finishes in 1955.
“I had picked a color that, once received, I decided I didn’t love,” says Mindy Fox, food editor and cookbook author ofwho put the KitchenAid on her wedding registry. “I took it in to exchange it and fell in love with another [pale periwinkle] color that was a limited run, soon-to-be-discontinued option.
That longevity is another crucial aspect of the KitchenAid stand mixer’s iconic status. McConnell says that most consumers think of their KitchenAid as a 10-15 year investment, and thus pick a color they can live with for at least that amount of time. But the mixers actually last a lot longer than that .
And with a design that’s changed so little, you can recognize a KitchenAid stand mixer anywhere, an essential trait of any icon. “It’s just such a beautiful product, and I’ve always admired them in other peoples’ homes,” says Tepper. “My mom has one, so many friends have them, and I see them all over food Instagram.
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