Discover how Primary Wave proved everything old is new again with YungGravy's radio hit 'Betty (Get Money).' 🎶
at publishing company APG, which still reps the producer today. Lauded for his ability to create soundalike recordings, Popnick has helped multiple APG releases cut down the strain and costliness of clearing both the master recording and publishing sides of songs to simply the publishing side by making dupes of Pete Rodriguez’s “I Like It Like That ” for Cardi B’s “I Like It” and Michael Jackson’s “Dirty Diana” recording for YoungBoy Never Broke Again’s “Dirty Iyanna,” among others.
“I think it’s that people are so overwhelmed with new media. Having something with a little bit of familiarity, along with some novelty is perfect for today,” says Graham. Now, about two years into implementing the strategy, the team has encouraged multiple “flips,” as they’re called, including Kygo’s popular EDM remix of “Higher Love” by Whitney Houston, “Just Can’t Get Enough” by Channel Tres , “Thought It Was” by Iann Dior and Machine Gun Kelly and “What a Night” by Flo Rida .
Those interviewed declined to state what ownership stake Primary Wave took for the Yung Gravy song, but Livingston tells Billboard in the case of any sample or interpolation Primary Wave inspires, the stake the older song receives depends widely from track to track for a variety of factors.
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