Irene Kim tells us everything:
A lot has changed since the force behind "Irene Is Good" first burst onto the international fashion radar in 2014 — including her signature rainbow hair.Author:Maura BranniganUpdated:Sep 25, 2019Original:Sep 25, 2019In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
So that she did. In 2012, Kim moved back to Seoul and began a career as a model, then as a television presenter. She started working with brands all over the world, like Ferragamo, Calvin Klein and Chanel, all while putting more time and energy into her personal brand, also called Irene Is Good. Then the Spring 2014 shows hit, and that's the turning point she says that her career went global.
I've just always loved clothes. When my mom would dress me when I was five or six, I’d disappear and come back in a new outfit. I’d change three times a day when I was six years old, and I still do that now. By the time I got to Korea, I was taller than everyone at school. I was still unsure of my style when I got to high school. I was just trying to not stand out too much because I was already so tall. I have to say, it was when I got to New York that was when I was like, "Oh my gosh, there's so much I can do here."My email was always "Irene Is Good." I signed up for Instagram when it first launched; I thought it was cool from the beginning.
I had so much fun with the street style photographers back then. They'd scream my name every time they'd see me; every time I'd take a picture, I was running around, twirling my skirt. There was so much energy then and it's so different now. It was just pure fun.
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