.88rising is tapping an 'energy director' to steer its creative output
88rising is a "new face of music" from an Asian perspective, says CEO, who founded the label, management firm and creative agency in 2015. Its Head in the Clouds festival in L.A., dubbed "Asian Coachella," returned for its second year in August to a crowd of 22,000, with sets by Japan's Joji, China's Higher Brothers and Indonesia's Rich Brian and Niki.
"We're not even thinking about the Asianness of the music, but understanding our place as Asians in music and how can we embrace that to break through," explains Miyashiro.Being a niche startup brings challenges, one being that each new endeavor is an uphill battle, says Miyashiro. "The why, how and who's involved — the taste level — has to be tremendously high," he says.
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