How Argentina's PauloLondra hit a Homerun with his debut album
-- the mysterious 22-year-old freestyler from Cordoba, Argentina -- scored his first chart entry on a Billboard albums chart with his debut release,Released on Big Ligas/Warner Latina, the work earned 3,000 equivalent album units in its first week.with the phrase, "Now, I am conscious." Two years after the release of his first single, "Relax," the Argentine can finally stop to look at the score. So far, his short career has made all the right moves.
In the meantime, he achieved two No. 1s in the Billboard Argentina Hot 100, with "Cuando te Besé" feat.and "Adan y Eva." Of his 18 tracks, eight came out as singles, collecting over more than 2 billion views on YouTube altogether. In addition, Londra is the Argentine artist with the most monthly listeners on Spotify, with more than 16 million.
The new songs' lyrics help reveal, in part, the mystery that grows daily around his figure. Londra is a riddle even to himself. And for now, the only thing we can understand is that his accelerated growth as a Latin American pop star freestyler is condensed in this first album. For much of the album, the argument seems to be the following: He is a quiet, introverted guy who seeks refuge in his friends and family. The opening with "Homerun," "Maybe," "Forever Alone" and "Dear Friend" sustain this idea as it coincides with his Instagram stories: barbecues and drinks with friends, lots of laughter and even a certain shyness when it comes to taking selfies.
In other sections of the album, the 21-year-old rapper uses elements of trap, dembow and reggaeton to sing serenades, becoming some sort of centennial Romeo by pronouncing phrases like: "Baby, come with me and do not pay any more attention to comments from clowns," in the adequately titled “Romeo y Julieta."
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