How can you support sustainable fashion when, most of the time, your only option is fast fashion?
Author:Gianluca RussoPublish date:Jun 26, 2019Updated onJun 26, 2019The push for plus-size fashion has been a slow and steady one over the past few years. Yet a majority of the brands which offer an extended size range — including brands like BooHoo and Pretty Little Thing — promote fast fashion, relying on the terrible working conditions of unkempt labor factories, as well as adding onto today's severe waste problem.
"Because the climate is changing so rapidly [and] fashion is such a large contributor to the world's pollution, we wanted to make sure we were being responsible in everything we were designing and in every area of our supply chain, from the manufacturing at the fabric level to every single button that goes on, the suppliers that we work with, how we're shipping the goods, what we're shipping the goods in, the packaging — everything," explains Naaz Gulati, creative director...
After surveying the plus community and researching the market for luxury plus womenswear, they were certain that creating Hours was the next project they wanted to work on. First, they decided to make it plus exclusive; then, they vowed to make it sustainable. The collection is filled with minimalist clothing basics for any wardrobe. "We really just wanted to cover all the bases, but still make it with high quality, beautiful, sustainable and luxury fabrics," says Gulati. Dresses, coats, sweaters , as well as blouses, tees and more in mostly neutral colors ranging from $38 to $178 fill the debut collection. Gulati and Kaur chose to focus on crafting designs for their launch that could be easily worn in many different scenarios.
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