Call it 'holiday creep.' Retailers are trying to jumpstart the holiday shopping season early, knowing that consumers will be hit with higher prices.
Christmas trees are already on sales floors at Costco and Lowe’s, Walmart’s year-end holiday sales start October 1 and Target\n \n is offering its “earliest access ever” to holiday deals beginning October 6. Amazon\n \n is hosting a new “Prime Day” sales event on October 11 and 12. Holiday creep is nothing new, as each year retailers start the Christmas season earlier and earlier.
It might give consumers an opportunity to indulge a little bit more and spend,” said Charles Lindsey, an associate professor of marketing at the University at Buffalo. And this year, there are new incentives for holiday creep. Higher prices are factoring into purchasing decisions this year, and these early promotional deals allow shoppers to stretch their budgets over a longer period of time, said Danielle Inman, a spokesperson for the National Retail Federation.
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