As retailers brace for a lackluster holiday season, many are planning to pump up sales early by dangling a wider assortment of Halloween merchandise.
That's expected to lift total Halloween spending to a record $10.6 billion, a jump from last year's $10.1 billion, the survey found. On average, consumers plan to spend $100 for candy, decor, cards and costumes.
In 1987, Home Depot added Christmas trees. That was followed by Christmas decor in 2005 and Halloween merchandise in 2013. Then it saw an opportunity to expand seasonal sales in the fall, said Lance Allen, the company's senior merchant of holiday decor. When Home Depot's"Skelly" skeleton returned this year, the first shipments sold out the first day they became available on July 15, Allen said. The retailer has since been getting replenishments.
Lowe's debuted a 12-foot mummy this year to tap into customers' enthusiasm for Halloween. It is exclusive to the retailer and sells for $348.It is too early to say exactly how Halloween sales will play out this year. Merchandise is already in stores, but sales tend to gain momentum throughout October as families gear up to celebrate. Major retailers will give sales updates in November when they report quarterly earnings.
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