They are working with the company, Zola, to reinstate the commercials.
Now Hallmark reps have announced that the network is reversing the decision. “We are truly sorry for the hurt and disappointment this has caused,” Hallmark CEO Mike Perry said in a statement. “Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences.” He also said "Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.
GLAAD also put out a statement saying, "The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be, a part of advertisements and family programming, and that will never change.”
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