The Hallmark Channel has pulled ads that featured two brides kissing at the altar after pressure from a conservative advocacy group.
Under pressure from a conservative advocacy group, The Hallmark Channel has pulled ads for a wedding-planning website that featured two brides kissing at the altar.
In an interview, she added: “The Hallmark brand is never going to be divisive. We don’t want to generate controversy, we’ve tried very hard to stay out of it. ... We just felt it was in the best interest of the brand to pull them and not continue to generate controversy.”Biwer confirmed that a conservative group, One Million Moms, part of the American Family Assn., had spoken to Bill Abbott, CEO of Crown Media Family Networks, Hallmark’s parent company.
Zola had submitted six ads, and four had a lesbian couple. After Hallmark pulled those ads, but not two featuring only opposite-sex couples, Zola pulled its remaining ads, the company said.
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