H&M has released an exclusive line of Billie Eilish merch today ahead of the young star's upcoming world tour. Get the lowdown here.
in the form of tees, hoodies and sweatpants, and includes accessories like socks, hats and a belt bag. The pieces are finished with graphic logos and in colourways of bright green, black and beige in keeping with Eilish’s aesthetic.
“We’re super excited about this merch collection drop. Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” said Emily Bjorkheim, H&M’s head of design for Divided. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
With almost 50 shows lined up in 2020, Eilish’s fans can attend the performances dressed in likeness of the pop singer, and play a part in her effort to live more sustainably as the pieces in the collection have been made using sustainably sourced materials.as possible. “There will be no plastic straws allowed, the fans are going to bring their own water bottles.
“I’m trying to push the boundaries of beauty and makeup by trying to offer more possibilities for self-expression. And with 3D it’s pretty much endless – for the H&M Billie Eilish merch campaign, I wanted to work with liquids from another planet, floating around the models and bringing colours and fun to this augmented world.” Ines Alpha said in a
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