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have previously released merchandise through the retailer, though she is the first to make a pointed effort to make her collection sustainably sourced.
“Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” Emily Bjorkheim, H&M’s Head of Design Divided, said in a . “We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
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