Google has overhauled its Google Shopping experience by merging Google Shopping and Google Express:
Better ad presence and the ability to display various pickup or delivery options can help sellers be more effective. The Google ecosystem includes several highly popular services like Image Search and YouTube, so letting brands and retailers choose which services to target potential customers on is a powerful tool to offer.
Google Shopping's new features seem specifically aimed at wresting sellers and customers from Amazon, but it may not be enough. The changes to Google Shopping seem like they could help Google convert its popularity as a search engine into e-commerce prowess, but its ability to do so is constrained by the power of Amazon.on Amazon, and if they know the specific item they want, that number grows to 74%.
If online shoppers already consider Amazon their jumping-off point for online shopping, even a new shopping offering from Google likely won't be enough to rattle the e-commerce leader. However, if Google can draw some high-profile partners, it could make incremental progress.1. Sign up for the E-Commerce Briefing to get it delivered to your inbox 6x a week.
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