Google is finding new places for ads. Meanwhile, Facebook warned advertisers that better user privacy will have a key trade-off: weaker targeting.
Google said it would soon offer targeted ads for retail products on Gmail, Google Images, the YouTube mobile app and its voice-based digital assistant, among other services.
Alphabet Inc.’s Google dominates online advertising, raking in $116 billion in sales last year. But an unusual slowdown in the last quarter dented its stock price. Some of the worry is that Amazon.com Inc. and Facebook Inc.’s Instagram service are becoming the go-to spots for marketers hunting for online shoppers.
Google is also remaking its shopping service to try to keep pace with Amazon. A new website will display personalized results and offer a digital shopping cart. Eventually, Google will launch a stand-alone shopping app, Oliver Heckmann, a company vice president, said in an interview. Facebook first announced Clear History more than a year ago — a response to the Cambridge Analytica data scandal that attempts to demonstrate the company’s commitment to protect users’ personal information. That product, which will enable Facebook users to separate their internet browsing history from their profiles, has not yet been unveiled, and the company said it has been a more difficult technical challenge to build than expected.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Google just rolled out its biggest move yet to steal ad budgets from Facebook and Pinterest, and says its new ads can reach up to 1 billion eyeballs a monthGoogle wants to turn its social media-like feature Discover into a new platform for advertisers.
Consulte Mais informação »
Apple's latest ad emphasizes how the iPhone keeps your text conversations private, subtly digging at companies like Facebook and GoogleApple has released a new privacy ad as companies like Google and Facebook come under increased scrutiny regarding their data collection practices.
Consulte Mais informação »
Google to push new ads on its apps to snare shoppersWhether you are Googling on the couch, fiddling with Maps in the car or swiping ...
Consulte Mais informação »
Google is threatening to fire employees in a crackdown on leaks about 'need to know' projectsIn an internal email sent to employees, Google's Chief Legal Officer Kent Walker re-enforced the company's restrictions for sharing 'need-to-know' information.
Consulte Mais informação »
Ex-Google manager leads a drive to rein in the pernicious impact of social mediaPlatforms like YouTube aren't legally responsible for the statements made on the platforms. Tristan Harris argues that this concept should no longer apply to platforms that are serving users recommendations. More from columnist hiltzikm here:
Consulte Mais informação »
Google took a major shot at Apple's iPhone camera while announcing its new $400 Pixel smartphoneGoogle's Pixel smartphones have best-in-class cameras that regularly beat Apple's iPhone in quality, and Google knows it.
Consulte Mais informação »
Google Struggles to Attract Paying Music SubscribersGoogle’s subscription music services are struggling to grow, almost a year into a revamp of its flagship YouTube Music, according to people with knowledge of its user numbers.
Consulte Mais informação »
Google vows greater user privacy, after decades of data collectionAt its annual conference for software developers, the search and advertising giant showed off several new products and features that it said were created to help maintain customers’ control over their own data.
Consulte Mais informação »