Designed with McLaren’s signature curved forms, the Artura is the brand’s first sportscar with an electric motor
The manner in which car manufacturers tend to launch their latest models has followed the same pattern for years. Fly a troupe of journalists and, more recently, influencers, to a glamorous hotel somewhere sunny, with nice roads and scenic backdrops within easy reach. On arrival, ply with drinks, canapés and strategic marketing messages. Next morning, put them in a car and wave them off. And cross your fingers.
What you really don’t want to happen if you’ve gone to all this trouble and expense is for one of your cars to catch fire. Manufacturers tend to prefer the term “thermal incident”. Unfortunately, that’s what occurred on one launch day for the McLaren Artura last June.Apparently, the wrong spec engine cooler had been used in a track session, causing a reaction that needed some immediate fire extinguishers. A few teething problems were also reported on the pre-production software.
Several months later, in autumn, along the A and B roads not far from McLaren’s Surrey heartland, it soon became clear that one shouldn’t be swayed by that inauspiciousThe scissor doors and curved wheel arches are familiar McLaren design tropes, and while the Artura looks mean and fast and stealthy, given it represents a new era for the marque it might have been nice to show as well as tell.
The cabin remains as driver-focused as ever, though there are plenty of welcome improvements, including excellent standard seats, more convenient seat controls , an updated infotainment screen and plenty of handy spots to put drinks, keys and phones.
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