At an event hosted by Citigroup Inc this month, its dealmakers sat executives fr...
) this month, its dealmakers sat executives from major consumer-product companies alongside rivals trying to disrupt their businesses.
The idea, bankers said, was to hatch partnerships between old companies that are replete with cash and searching for growth, and fledgling companies that are gobbling up market share and need working capital. Such tie-ups help Citigroup bankers improve relationships with large-cap clients while also building connections with privately held companies that may one day go public, said Elinor Hoover, Citigroup’s co-head of consumer investment banking.
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