Why four former editors went to the brand side:
Author:Stephanie SaltzmanPublish date:May 30, 2019Updated onMay 30, 2019Welcome to Career Week! While we always make career-focused content a priority on Fashionista, we thought spring would be a good time to give you an extra helping of tips and tricks on how to make it in the fashion and beauty industries.
Linda Wells, Founder, FleshHer editorial career path: My first job was at Vogue as an editorial assistant in the beauty department. After five years, I left to join The New York Times, first as a reporter on the paper and then as the beauty editor of The New York Times Magazine. I added the job of food editor to the beauty editor role, which meant I got to go to cooking school at night and weekends, as well as eat at the best restaurants.
Why she chose Revlon and Flesh: I've always respected Revlon and had a big heart for its history. I love the whole concept behind the Most Unforgettable Women in the World Wear Revlon campaign — that idea of being unforgettable is so much more inspiring than just being pretty. And I was lucky to be given the opportunity to start Flesh while I was performing the chief creative role. I wasn't hired for that purpose, but I was thrilled to have that chance.
Her advice for brands looking to add those with editorial experience to their staff: Do it! There are so many talented editors, writers and art directors in media who are eager to translate their skills to a brand in fashion, beauty, travel, food — you name it. They can create really engaging content that isn't commercial, and they can view the brand and its products with clear editorial eyes. Yes, there will be a learning curve, but that's always the case.
Her role at Flamingo: I'm the social content manager at Flamingo. I get to work with our creative and customer service teams to create engaging and educational content for our community. My primary responsibilities include creating the content calendar for Flamingo's social channels and managing our community.
Her advice for brands looking to add those with editorial experience to their staff: Be open and be less rigid about what they believe their ideal" candidate looks like. Look for folks who can bring a different perspective to the team, which those with an editorial background certainly can. How her editorial background prepared her for the brand side: Writing copy for a brand is kind of like putting a magazine page together. Each headline, caption and description builds up to one overall message. Plus, finding ways to get readers to click on a promotional email is fairly similar to getting people to click on an article about the latest Kardashian hair change.
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