Area 51 looks to try.
Emma Grace Bailey, beauty editor at trend forecasting company WGSN, has been tracking the trend since it started gathering pace on Instagram. “We first highlighted the emergence of dark, gothic, alien-like beauty back in 2016,” Emma says. “A bubble of make-up artists that found creativity in the macabre and the dark started gaining attention on social media, drawing in fans who revelled in their rejection of classic beauty norms.
Beauty looks that elevate what society traditionally considered ugly or weird is hardly a new idea. Punk did it -- “there you get the emergence of a very positive idea of the ugly and the ugly as being a legitimate alternative aesthetic”, says Dr. Ruth -- goths have been at it for ages, new romantics and the New York hardcore scene all loved messing with transgressive looks.
Challenging binary ideas of gender is a clear part of the impetus behind alien glamour; Steven says it’s an important aspect of why he looks the way he does, and drag artists like Hungry and Salvia are big into reimagining what a face and body can look like. “Unapologetic embracing of unique identities, personas and genders is a key reason for the rise in alien beauty this year,” says Emma.
Dr Ruth points out a connection between this beauty look and avant-garde art by the likes of Hans Bellmer, George Grosz and Otto Dix. “You have this sort of celebration of an ugly underworld and making it beautiful and bringing it to the fore. So things that would have been shameful or hidden away -- and again it's a demonstration of artistic talent and capacity.
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