France is once again gripped by football fever -- a year after the men's na...
PARIS - France is once again gripped by football fever — a year after the men’s national team triumphed on the world stage, the women’s team is cruising through the group stages and smashing TV audience records in their own World Cup.
Stadiums are selling out, and TV broadcasters are bumping up the price of advertising slots as millions tune in. Les Bleues’ star players are fast becoming household names. TF1, owned by family-controlled conglomerate Bouygues, described the numbers as a French record for a women’s soccer match.
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