Verishop is bringing the power of influencers to inform purchase decisions to a more intentional setting:
" , who are each given their own pages to curate selections of products they recommend. Verishop is targeting affluent millennials with more than $75,000 in annual household income.Verishop is leveraging the power of influencers to help it develop highly curated shopping zones, where each participating influencer effectively becomes a personalized product channel.
People, particularly young people, increasingly rely on influencers on social platforms to decide what to buy: Brand opportunities on the platform likely won't come in the form of advertising as the platform looks to preserve a high-quality user experience. Bypassing the need for advertising, Verishop expects that influencers will help the platform goose sales for brands, while ads could fundamentally detract from the overall value prop.
Verishop is likely to build out a more robust ecosystem of influencers on its platform, which means it would act more like an influencer agency. It's likely that Verishop will recruit more of these influencers to join the platform to plug products. It could also theoretically strike up deals on a rotating basis, cycling influencers through the platform.
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