Verishop is trying to compete with Amazon's leading e-commerce position using four key factors:
, an online marketplace that bills itself as"an e-commerce platform that combines quality curation and discovery — with the convenience you've come to expect."The startup raised $17.5 million this past November and launched with approximately 150 brands on its marketplace,Verishop is trying to compete with Amazon and its leading e-commerce position using four key factors.
The marketplace focuses on categories that Amazon doesn't control. It offers fashion, beauty, and home products, and Amazon doesn't dominate high-end apparel and beauty sales the way it does overall e-commerce, though it has beencapabilities in the categories and performs well in apparel and beauty overall. By zeroing in on those segments, Verishop can offer products Amazon doesn't and avoid competing head-to-head with it and its ability to offer low prices.
Verishop has spurned third-party sellers in favor of verified brands. To avoid issues with counterfeits and unverified sellers, Verishop is buying products wholesale and reselling them on its marketplace. This separates Verishop from the likes of Amazon and Walmart and could build consumers' confidence in shopping with it, its prestige, and its appeal to brands.
It heavily features influencers and editorial content. It has a page dedicated to"Tastemakers" that currently features seven influencers with millions of followers across platforms; each influencer has chosen products from the marketplace and added brief notes about them.
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