'There's a limit to how far we'll go,' Jim Farley said referring to Ford cutting prices on EVs that compete with Tesla products.
and is expected to lose $3 billion this year, the automaker is understandably nervous about cutting prices further.
It will likely not be able to keep up with Tesla if the EV maker continues to drop prices – unless Ford is willing to fund the EV price war with profits from its Ford Blue ICE division and Ford Pro commercial vehicle unit. Another interesting point raised by Jim Farley during the discussion is that Ford does not plan to drop Apple CarPlay software that allows customers to mirror their smartphone screens in a vehicle's dashboard.
This is a completely opposite position to General Motors, which recently said it will phase out CarPlay and Android Auto in future models. Farley explained that "kind of lost that battle 10 years ago" – referring to entertainment streamed into a car – adding that"70 percent of Ford customers in the US are Apple customers."
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Ford CEO says price cutting in EV market 'a worrying trend' - AutoblogCEO Jim Farley said EV price cutting 'is a worrying trend' after Ford dropped Mustang Mach-E prices in response to a series of reductions by rival Tesla.
Consulte Mais informação »
Ford Pro Commercial Trucks to Make Up for Model e LossesEven as it doubles Lightning production, Ford will not chase volume over profits, CEO Jim Farley says.
Consulte Mais informação »
Ford CEO calls electric vehicle market price cuts 'a worrying trend'Ford CEO Jim Farley said on Wednesday that price cuts in the electric vehicle market were 'a worrying trend' after the U.S. automaker dropped prices for its Mustang Mach-E in response to a series of reductions by rival Tesla .
Consulte Mais informação »
Ford Ranger vs. Ford F-150: Which Truck Should You Buy?We break down the differences between the Ford Ranger and F-150 pickup trucks and weigh the pros and cons of each.
Consulte Mais informação »
Gibson President/CEO James Curleigh Out, Cesar Gueikian Named Interim CEO“We are transitioning to new leadership at a time of strength to ensure the company continues its momentum,” said Gibson board chairman Nat Zilkha.
Consulte Mais informação »
Ford cutting price of electric Mustang Mach-E by thousands of dollarsFord will lower pricing of the Mach-E by $1,000 to $4,000. The cuts will make the starting price of the vehicle be between $42,995 and $59,995.
Consulte Mais informação »