Ford will lower pricing of the Mach-E by $1,000 to $4,000. The cuts will make the starting price of the vehicle be between $42,995 and $59,995.
by $600 to $5,900 in January, weeks after Tesla announced similar price cuts for vehicles such as its Model Y, which is comparable to the Mach-E.
"Like other [automakers], Ford must decide what kind of EV strategy to pursue: Grow fast and burn cash or a more focused approach that prioritizes capital discipline," Morgan Stanley analyst Adam Jonas said in an investor note last week.ahead of profits in a weak economy.
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