Meet the small British team taking on Adobe.
, with Jenns as CMO alongside CEO Chris Hardcastle and CTO Ian Waters. Their foray into software began alongside their day-to-day work at Mainframe when they developed a Maya plugin, MASH, which was snapped up by Autodesk in 2015. Five years later, the first iteration of"Having worked extensively in both 2d and 3d, we were frustrated that all the innovation in animation seemed to be happening in 3d with the world of 2d/2.5d left largely stagnant," Jenns says.
"Having imagined initially that motion design studios and creative technology companies would be our biggest market, we were pleasantly surprised how well it’s been received by design companies and branding agencies. There are motion elements to pretty much every branding project now and design companies that may not necessarily have had motion designers in-house are picking Cavalry up and doing some amazing motion work after just a few hours.
Some examples of this have included creating wayfinding for a museum, iPhone and Apple Watch lock screen graphics and an animation charting a UK sailing challenge. Meanwhile, tech brands have been using Cavalry for advertising creative and versioning for different markets. Clients, such as Stink Studios, which used Cavalry in a large project for Monzo, said it helped them to optimise their template setup and create multiple ads in different formats across various languages.
It's also been used for generative art, character animation, fictional user interfaces , social media posts, templates, UI/U and more. We've recently seen artists taking part in the annual 36 Days of Type open call using the program.
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