Adobe, the V&A and MoMA partner to support diverse new artists. Why and how to apply for residencies. Adobe adobemax V_and_A MuseumModernArt
We need to talk about a problem in the arts. There are not enough opportunities for creatives from diverse backgrounds. It's a problem Adobe and the V&A in London are aiming to solve with a 'multi-year ' residency programme to give underrepresented, emerging creatives a platform to get noticed and support the next generation of artists.
"It's a clarion call for the vital place of creative practice, in life and in the lives of learners across the board and our schools, communities, young people, and families," says Dr Helen Charman, Director of Learning, National Programmes and Young V&A."There's a fantastic alignment between the very values at the inception of the V&A, and what Adobe are really committed to promoting.
This partnership though will chip away at that inequality and will bring to light new voices in art and design with the aim of creating a lasting legacy for underrepresented creatives. It's this spotlight on change that Dr Charman tells me is so vital, as there's a recognition new creatives, with support, can not only inspire a new generation but help institutions evolve and become more approachable.
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