Facebook Inc directs advertising to audiences in ways that could promote racial ...
SAN FRANCISCO - Facebook Inc directs advertising to audiences in ways that could promote racial and gender discrimination, a new study showed, adding to allegations that prompted the U.S. government to sue the world’s largest social media company last week.
“Ad platforms themselves can shape access to information about important life opportunities in ways that might present a challenge to equal opportunity goals,” said the group, whose university researchers have done separate studies on online ad systems. The researchers advertised lumber job ads on Facebook and found that the algorithms delivered the postings to mostly white men, while secretary positions mostly went to black women. That held true even when lumber ads pictured black people, and the secretarial jobs white people.
Though the pictures of people in the job ads did not appear to affect the audience makeup, the photos used did appear to be a factor for Facebook’s algorithm in other cases.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
In market debut, Lyft counters Uber with 'nice guy' imageLyft Inc has been challenging larger ride-hailing rival Uber Technologies Inc fo...
Consulte Mais informação »
Facebook removes online network in Philippines over 'inauthentic behavior'Facebook Inc has removed a social media network in the Philippines for 'coo...
Consulte Mais informação »
Facebook tightens rules on political ads ahead of EU voteFacebook Inc toughened its rules on political advertising in Europe on Friday un...
Consulte Mais informação »
Facebook blocks 200 accounts in PhilippinesFacebook Inc said on Thursday the company removed 200 pages, groups and accounts...
Consulte Mais informação »
Facebook looks to place restrictions on who can go live after Christchurch attackFacebook Inc Chief Operating Officer Sheryl Sandberg said on Friday the company ...
Consulte Mais informação »
Facebook's news page to help publishers make money: ZuckerbergFacebook Inc plans to create a separate news page on its platform where publishe...
Consulte Mais informação »
Facebook charged with racial discrimination in targeted housing adsThe U.S. Department of Housing and Urban Development (HUD) charged Facebook Inc ...
Consulte Mais informação »
U.S. charges Facebook with racial discrimination in targeted housing adsThe Trump administration accused Facebook Inc on Thursday of selling targeted ad...
Consulte Mais informação »
Facebook cannot guarantee interference-free EU elections: ZuckerbergFacebook Inc is much better than it was in 2016 at tackling election interferenc...
Consulte Mais informação »
Facebook removes exposed user records stored on Amazon's serversFacebook Inc said on Wednesday it had taken down the data bases containing its u...
Consulte Mais informação »