Facebook Inc toughened its rules on political advertising in Europe on Friday un...
BRUSSELS/SAN FRANCISCO - Facebook Inc toughened its rules on political advertising in Europe on Friday under pressure from EU regulators to do more to guard against foreign meddling in the bloc’s upcoming legislative election. Chastened since Russia used the social media platform to influence polls that swept U.S. President Donald Trump to power, Facebook says it has ploughed resources and staff into safeguarding the ballot across 27 EU nations on May 26.
All such ads will be labeled as “paid for”, offering info on who bought it, for how much and how many people have seen it - broken down by age, location and gender. “The convenience ... we understand why they want that, but we could not find any way to carve that out without opening up opportunities nobody would want to see,” Allan said.
Issue categories differ by country. In Europe, they will be: political values, immigration, security and foreign policy, civil and social rights, environmental politics and the economy.
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