Get that ROI — and spread the joy to another bride:
In addition to the price point, trending styles and possibly location or theme, one more factor could play into your decision-making process when buying your dream wedding dress: the resale potential.
"Weddings today have become such an Instagrammable moment; everyone has these amazing photos from their wedding day and that's really enough," says Sasha Skoda, Category Director of Women's of luxury resale site The RealReal, which now offers expanding categories of wedding-related items, from dresses to accessories to rings.
Unsurprisingly, celebrity weddings also influence demand. The RealReal notes that after Meghan Markle's Royal Wedding and Hollywood aristocrat Gwyneth Paltrow's nuptials, searches for "Givenchy dress" and "Valentino dress" spiked, respectively. Pre-owned dresses tend to sell at a discount between 40% and 60% off the original retail price; on Nearly Newlywed, the aforementioned hotter brands often sell at a 20% to 30% discount. Assess your bottom line by factoring in the retailer's commission fee. For instance, Our Bridal takes 35%, while Nearly Newlywed takes 40%.
Also, assess the time and effort you want to put in versus the help you want from the resell retailer. For instance, Our Bridal offers complimentary pickups and will coordinate cleaning and restoration. "That's where we're seeing more of a lift in the market," says Skoda, about alabaster suiting, jumpsuits, rompers, less formal dresses and separates. "Those are really holding resale value. I would say even more than just a traditional wedding gown." The RealReal's West Hollywood brick-and-mortar store even has a dedicated rack of wedding-appropriate all-white, but non-traditionally bridal, pieces.
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