The crypto revolution is coming for the hospitality industry.
While a couple hospitality companies have joined the worlds of sports, entertainment, art and spirits in the NFT game, most have stuck to the digital art aspect of things. For example, Marriott Bonvoy, the brand’s loyalty program, unveiled NFTs at this year’s Art Basel Miami, but those unlocked pieces of original art and 200,000 Bonvoy points. Other hotels have set up NFT galleries, while luxury Venetian hotel Ca’ di Dio offered a few exclusive experiences via NFTs in honor of its 2021 opening.
The 26-story NoMo is the tallest building in SoHo, and offers beautiful views of New York through the 10-foot floor-to-ceiling windows found in its rooms. When booking with an NFT, guests will also receive perks such as late check-out, complimentary breakfast, a welcome amenity and more. Raz emphasizes that it’ll be almost like a membership club, with a small, exclusive group of people having access to these offerings. And she’s hoping the NFTs will help the NoMo attract a new type of clientele.
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