Can one person own a color? The promise of NFTs seems to say so. What would this mean for how we understand art and beauty?
. By that, I mean it makes logical sense to buy and sell colors. We buy and sell everything else. There is no sacred space that can’t be penetrated by capitalism, no experience too precious to be monetized.
, Alice Gribbin gracefully argues in favor of art for art's sake, a concept she calls “every bit as old as the first artworks.” She writes, “A simple desire courses through the blood of our species: toto make things other than tools, and not just because particular problems need to be solved but because it is in our nature to make.” Though it’s become fashionable to view art as an instructional tool, a shortcut to empathy, or a therapeutic measure, Gribbin strips us back to basics.
In another piece, these same writers go on to argue that the “confusion and scorn” many feel about NFTs is “no mere backwoods Luddism.” As a somewhat inarticulate backwoods Luddite, I have to say that I agree. People recoil from NFTs because they reject the idea that color can be bought and sold , and they protest against the invasion of tech into every sphere of their lives , and they feel, logically or not, that something is very wrong with where the digital world is leading us.
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