So excited about this Sephora launch.
You were previously only able to grab this natural Korean beauty brand in South Korea but get ready: Primera is coming stateside thanks to a deal with Sephora. Primera is part of the Amorepacific Group, which has other cult-favorite brands such as Etude House, Mamonde Cosmetics and Innisfree. While Primera hawks skincare, haircare and more, we’ll just be getting 24 skin products in the U.S. .
Primera is known for its use of natural germination energy, which concentrates at the moment a seed sprouts. Plus, it’s formulated without parabens, phthalates, sulfates, mineral oil, animal-derived ingredients, synthetic colorants, artificial fragrances, imidazolidinyl urea or TEA. Even the packaging is eco-friendly. Think forest-certified paper boxes, soy ink and recyclable plastic and glass containers.
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