'There is nothing more frustrating than when it hits June and all brands decide to add a LGBTQ+ flag in their logo.'
Jessica Blackler, Founder of“[Before launching Jecca Blac], I was working in film and TV as a makeup artist in London. My clients were always at the very beginning of their makeup journey when they would first come to visit Jecca Blac makeup studio. I used to find it so fulfilling to teach them how to apply makeup for their own needs. I used to also love how the feeling of makeup made someone feel amazing, and often it would be emotional to see themselves for the first time in makeup.
"I was, and still am, a makeup artist, for 12 years, and a fine artist. I never saw queer faces on the ads of the products I was buying, and I didn't know why. Even diversity in backgrounds was a hard thing to find. I got to a place with my career where I wanted to make a personal difference in what I was attached to and be a part of a bigger idea that was cultivating change within the space of beauty.
Products range from $18 to $55. This summer, NOTO Botanics will release a new mini travel bag and a full-body wash, and the flagship store in Los Angeles is coming this fall.“I became interested in beauty at a very young age and knew that it was an industry I wanted to be a part of. As a gay man, equality has always been important to me. I knew that if I ever started my own brand, equality would play a huge part in that brand's core values.
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