The $50 million free food giveaway is a response to food delivery apps that add surcharges.
"Other delivery apps give you surprise FEES , but we’re giving away $50,000,000 in Surprise FREES ," the company posted Monday, referencing the picture of a pizza pie and adding the hashtag #freesnotfees.
With the"Surprise Frees" program, Domino's is taking aim at the delivery apps that the chain says not only"increase the price of your order" but also can"hurt small restaurants by charging them hefty fees."
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