Thanks to a new report, we’re getting an idea of how many may have defected from Team Netflix to Team Baby Yoda.
Even before the launch of Disney +, Wall Street analysts wondered: Will it dethrone Netflix? How many people will ditch Netflix for Bob Iger’s moon-sized battle station of branded content?from Disney and other streamers because of its compelling, seemingly never-ending lineup of original shows and movies. Others have worried that the rise of powerful rivals could loosen Netflix’s hold on its 60 million U.S. consumers.
“The incremental churn uptick appears reasonable given the Disney+ launch, which has been highly publicized and includes various marketing programs,” Blackledge wrote. He added,"[W]e point out that [Netflix’s] content slate is strong, including several high-profile feature films and returning episodic programs.”
While Disney has touted the early success of its streaming offering, it’s still not clear how many people are paying the $6.99 a month the Burbank Mouse House is charging.
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