More than 275 million viewers across Europe have watched the Tokyo 2020 Olympic Games in the first nine days of the competition, Discovery has reported. More than than half of those — 175 million —…
Discovery’s deal with the International Olympics Committee stipulated that each European territory must be entitled to at least 200 hours of the games on free-to-air networks, which, in many countries, led to protracted negotiations between Discovery and local public service broadcasters for a sub-license.
Where Discovery are broadcasting the games on their own free-to-air networks, they reported a “large” share of the linear TV audience, particularly in Nordic markets, recording a 78% share in Norway during the Spain vs. Norway handball, 67% in Sweden during the Sweden vs. Australia soccer and 60% in Sweden during the swimming.
The Tokyo 2020 games are the company’s first summer games, having also broadcast the winter games in 2018 from Pyeongchang. The summer games have also proved to be a boon for Eurosport, which has apparently seen record daily audiences to the website, with 54 million unique visitors on the site in July.
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