When Discovery Communications purchased the European rights to the 2018-2024 Olympics six years ago, ousting competitors such as the European Broadcasting Union (EBU) and agency SportFive in the pr…
According to a source with knowledge of the BBC’s 2016 negotiations with Discovery, the corporation was under tremendous pressure during talks because Discovery threatened to hand the rights to ITV instead. For the BBC, who have broadcast the Olympics since Rome 1960, losing the games would have been disastrous.
The unintended result of the Discovery deal, therefore, has been a patchwork of uneven coverage across Europe “The fragmented sports rights landscape is not good news for fans and viewers alike,” said Paolo Pescatore, a tech, media and telco analyst at PP Foresight. For both Discovery and IOC, meanwhile, the deal may not be as fulfilling as it first seemed, either. Although Discovery are believed to have already recouped much of their €1.3 billion by selling the free-to-air rights to local broadcasters , “It is difficult to work out where the value is for Discovery/Eurosport,” said the broadcasting source.
Certainly in France, where France Télévisions has significant free-to-air rights and Canal Plus is a more popular pay-TV group with more subscribers, it is questionable whether there will be much benefit for Discovery.
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