Reducing environmental impact is now a business imperative paid Deloitte
, more than one in four millennials and Gen Zs believe businesses should try to help mitigate the effects of human-caused climate change and protect and improve the environment. Yet only 12 percent believe corporations are working to address things like climate change.scientists are advocating
“Young people care intensely about the world they’re inheriting and are motivated to stand up for the causes in which they believe,”Deloitte Global chief people and purpose officer Michele Parmelee. “Their passion is obvious and their resolve is strong. But they’d be the first to tell you that they need help to create change. That’s where business can make a difference.”Research indicates that consumer demand is, indeed, pushing businesses to alter their operations.
More and more, the pursuit of similar actions to reduce environmental impact and benefit society will be necessary for businesses to survive, let alone thrive. Consumers are demanding that the companies they patronize do more to be good corporate citizens. They’re speaking with their voices and their wallets, and they’re not inclined to take “no” for an answer.
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