'I know people were upset with what they did, but I'm looking at all the good things that they do,' the UFC president said of Bud Light.
The Ultimate Fighting Championship president and CEO Dana White has defended his company's decision to strike a sponsorship deal with Bud Light, following boycott calls from detractors.On Tuesday, Bud Light's parent company Anheuser-Busch and the UFC, an American mixed-martial arts organization that holds more than 40 live events annually around the world, announced a new 'multi-year marketing partnership,' according to a statement shared online by the beer brand.
'As soon as Bud Light destroyed their business with that ghastly stunt earlier this year, I had a feeling it would be a boon for UFC. The first time Bud partnered UFC, it was almost as if they were doing UFC a favor. This time it is UFC selling them a very expensive lifeline.
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