Bud Light will become the official beer of the Ultimate Fighting Championship next year as part of a sponsorship deal that aims to revive America's former No. 1 beer.
Cans of Bud Light beer are seen before a baseball game between the Philadelphia Phillies and the Seattle Mariners on April 25, 2023, in Philadelphia. Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud …Bud Light will become the official beer of the Ultimate Fighting Championship next year as part of a sponsorship deal that aims to revive America’s former No. 1 beer.
“There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for,” Dana White, CEO of the mixed martial arts firm, said in a statement. The deal will have Bud Light replace the UFC’s last top beer, Modelo, the Mexican lager that passed Bud Light as America’s No. 1 beer this year.
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