Customers aren't always right. Companies need to listen, observe, and test them — and these are the best ways (via lightspeedvp)
Listening is where most companies start. And it's unfortunately where most end. While listening is a good place to start, it will almost always lead you down the wrong path if you take what the customer says at face value. Instead of just focusing on the 'what,' focus also on the 'why.' Try to understand your customer's motivation and aspiration. Build a hypothesis that can serve as a starting point for further observation and testing.
For the Indian beauty brand, we spent over 30 hours listening to our customers — at the mall, at local Indian stores, and even in their homes. One thing we heard over and over again is that people didn't want turmeric-based products. If we had stopped there, we would've missed a key insight — that the concern was about staining vs. the actual ingredient.
There are several ways to listen to your customer. I prefer to start with the informal, like mall intercepts, to understand who the customer is and what they care about. From there, I develop a longer set of questions for more formal sit-down interviews.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
This Old-School French Dish Is the Best Part of WinterBecause drenching pretty much any vegetable in cream, cheese, and butter is always the right move.
Consulte Mais informação »
Climate change could put insurance firms out of businessAt some point, comprehensive insurance for some regions and risks is likely to become exorbitant
Consulte Mais informação »
Megan Fox Says She's 'Come Full-Circle' Since 'Transformers'This Diablo Cody and Megan Fox reunion is everything we never knew we needed. 😍
Consulte Mais informação »
The Best Ways to Burn Body Fat Fast, According to Weight Loss DoctorsWith a few changes to your routine, you can lose 1 to 2% of your body fat in a few weeks.
Consulte Mais informação »
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Consulte Mais informação »