.COTTWEILER unveiled its latest collection with a sustainable, digital runway show.
MOVIE MAGIC: Cottweiler is foregoing the traditional runway format and is taking its men’s show online with a digital runway, released today.
The backdrop of the video is based off of the designer’s recent trip to Cairo, Egypt, and old photographs of Cottrell’s grandmother. “We decided to retrace her steps where she grew up, but in modern-day Cairo and document the whole trip, so the video is a narrative of that,” he said. While the offering was typical of performance wear styles, pieces were beautifully constructed with subtle details such as hidden zips and tonal piping on lightweight crêpe and weighted bonded cotton, which would have been easily missed on the runway.
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