A survey says 37% of drinkers won't touch Corona because of epidemic fear. Corona says despite that 'misinformation,' sales are strong
But the link between the word "corona" and a global epidemic has led to questions about whether or not Corona is in for a branding nightmare. The coronavirus, also known as COVID-19, has caused at least 2,900 deaths around thesince it originated in China at the start of 2020. Its name derives from the crown shape its viral particles form.
"There's a good amount of misinformation out there that doesn't match the reality of the business or consumer sentiment," a Constellation spokesperson told Business Insider. "Sales of Corona remain strong and we appreciate the continued support of Corona drinkers."
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