Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus. Two surveys released this week show that the Corona's brand is suffering from negative buzz.
New York Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus.
Constellation Brands , which brews several variations of the popular lager, said in a statement that its customers"understand there is no link between the virus and our business." The spread of the coronavirus couldn't have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase"coming ashore soon.
— Corona USA February 24, 2020 Replies to the tweet say the ad is in"poor taste" and that the brand should"lay low for a few weeks."Two surveys released this week show that the Corona's brand is suffering from negative buzz. Read More5W Public Relations said that 38% of Americans wouldn't buy Corona"under any circumstances" because of the outbreak, and another 14% said they wouldn't order a Corona in public.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
‘Corona beer virus’ and ‘beer coronavirus’ searches increase as fears of outbreak spreadAs the coronavirus continues to spread, Mexican beer brand Corona is drawing criticism for a social teaser promoting the brand's hard seltzer.
Consulte Mais informação »
People are scared of buying Corona beer amid coronavirus pandemic fears, new poll shows'Unfortunately for one of America's favorite beers, that fear has extended to [Corona] even though the illness has nothing to do with the adult beverage,' said YouGov.
Consulte Mais informação »
Corona releases 'poorly timed' ad during coronavirus outbreak - Business InsiderAs the coronavirus goes global, Corona Hard Seltzer releases new ad about the beverage 'coming ashore soon'
Consulte Mais informação »
Corona will continue controversial promotion for hard seltzer amid coronavirus outbreakConstellation Brands will continue a marketing push for its new Corona Hard Seltzer amid controversy that its tagline 'coming ashore soon' is in poor taste.
Consulte Mais informação »
Corona x University of Texas Nike Air Max launching: how to get them - Business InsiderCorona and the University of Texas are releasing 12 pairs of custom Nike Air Max shoes. Here's how they were made and how to get them.
Consulte Mais informação »
‘Corona beer virus’ and ‘beer coronavirus’ searches increase as fears of outbreak spreadAs the coronavirus continues to spread, Mexican beer brand Corona is drawing criticism for a social teaser promoting the brand's hard seltzer.
Consulte Mais informação »