Coca-Cola, Imagine Entertainment and Amazon have partnered in Christmas Always Finds Its Way, a trilogy of short films that will launch today on Amazon Prime and promoted heavily through the holida…
, a trilogy of short films that will launch today on Amazon Prime and promoted heavily through the holiday season.
From timeless commercials from ‘I’d like to buy the world a Coke, to the Mean Joe Greene game jersey toss, and the animated polar bears, Coca-Cola has always leaned into the sentimental. But this is its first big foray into branded storytelling with an anthology series. It is part of Coke’sinitiative launched last year. The appearance of the soft drink is deliberately very subtle in each film.
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