“We want to be everywhere,' Roberto Stabile told The Hollywood Reporter about developing and producing homegrown movies with bigger budgets and talent for international audiences.
The goal of the Italian Film Distribution Fund is pushing local producers to make more homegrown movies for foreign markets, including through co-productions to share the risk and resources on a film.
The Italian Film Distribution Fund finances up to 50,000 Euros per film to market a theatrical release in a foreign market, and another 15,000 Euros is available for a digital video-on-demand release. “It’s a very aggressive campaign organized around the world, using our Italian embassies or agencies,” Stabile explained.
The battle for foreign markets comes amid criticism of homegrown Italian movies not innovating enough with new narratives and voices over the last generation and not reaching out for a new, younger audience internationally.
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