With the move, the legacy retailer Macy's is adding an outside perspective and a dash of global flair to its upscale department store, Bloomingdale's.
Bron will step into his new role in early November.
Prior to that, he was chief operating officer and director of strategy for Galeries Lafayette, a French retail group in Paris. He also spent more than a decade at Bain & Company as a retail consultant.By tapping a retail executive who is from another company and country, Macy's may be hinting at bigger global ambitions for Bloomingdale's. The chain has a small international presence, with locations in Dubai and Kuwait.
In a news release, Spring described Bron as "an authentic and charismatic leader" who understands Bloomingdale's brand and is ready to take the company into the future.
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