Chipotle is rolling out carne asada, a marinated steak, for a limited time at its more than 2,000 stores in the United States beginning Tuesday. It is the restaurant's first new meat item since it reintroduced chorizo in 2018.
Chipotle has fully recovered from its E. coli problemsThe restaurant is rolling out carne asada, a marinated steak, for a limited time at its more than 2,000 stores in the United States beginning Tuesday. It is Chipotle's first new meat item since it reintroduced chorizo in 2018.The carne asada option was tested in three American cities over the past year, and the company said it performed"incredibly well.
The revamped rewards program has been a boon for the company: Digital sales have soared nearly 100% during Chipotle's most recent quarter, and the company had 5 million enrolled members at the end of last quarter.Read MoreIn addition to new meat menu items, Chipotle has also recently shaken up its menu for vegetarians. Earlier this year, it rolled out new vegan or vegetarian bowls made from existing ingredients.
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