Chipotle rewards members will get the first chance to order carne asada.
Loyalty program members will get the first chance to order the new protein option.
Chipotle's next new product looks to be its queso blanco, which is supposed to replace its current queso.is adding carne asada to its menus nationwide — for a limited time. It's the chain's first new protein since it added chorizo in 2016. Carne asada is a more tender cut of steak, cut into thin strips rather than chunks, and it will cost 50 cents more than Chipotle's original steak, which already is one of the most expensive protein options customers have.
Chipotle rewards members will be the first to sample the carne asada on Tuesday. The loyalty program, which launched in March and has more than 6 million members, last quarter. The menu item will be available to everyone starting Thursday and will be offered until supplies last.
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