Co-founder Kim Kardashian says yes, thanks to a design that’s “totally different” from traditional styles
The Ultimate Bra will retail for $58, in 34 sizes and 10 colors. It’s made from a compressive microfiber fabric that’s both soft and flexible; in the cups, tapered foam creates a teardrop shape that lifts but doesn’t squeeze.
All of those 3-D scans informed how the foam could be precisely distributed to nail the shape, Kardashian says. Then,“we also went through multiple rounds of fittings on myself and other women to perfect the shape and construction even further.” Skims co-founder and CEO Jens Grede referred to push-up bras as a category “ripe for disruption.” The brand released a version of the style with a soft underwire last year; the Ultimate Bra is the next evolution. “People have always said the first thing they take off when they get home is their underwire bra,” Kardashian explains, “so when we launched the category last year, that was the main thing we wanted to change.
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