Victoria's Secret is getting slammed by Skims fans online. They're accusing the brand of ripping off Kim Kardashian's campaign.
The iconic models made their debuts in the late '90s and early 2000s. Their photos in Victoria's Secret catalogs made them household names — the brand even dubbed them"Angels" to further cement their place as modeling royalty.return to VS, claiming the company stole the idea for its campaign from one that Kardashian did last year.Tyra Banks, Heidi Klum, and Alessandra Ambrosio — all of whom were former Victoria's Secret Angels.
Critics on social media pointed out that the new Victoria's Secret campaign looks eerily similar, even down to the name: It's called"The Icon" while Kardashian's was"Icons." The photography forby Mikael Jansson is primarily done in black and white, but some color photos mimic the high-exposure style that Skims often uses in its campaigns.1. SKIMS already doing an icons campaign and it having a bigger push on socials with a more “fun” roll out.
2. This feels like a soft launch which isn’t going to break through the noise that their customers see daily online.
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